Why Indian brands must prepare for the age of polycrisis

[ad_1] In a world where perception can shift in a single viral moment, reputational resilience is no longer a buzzword—it’s a boardroom imperative. A recent global study by Bully Pulpit International unearthed a sobering insight: 53% of consumers are likely to believe any single piece of misinformation about an average company. The implications for Indian … Read more

When it clicks

[ad_1] Great news photos become more than just an image If you are not close enough, your photograph is not good enough, said the Hungarian war photographer Robert Capa. He was at work when he stepped onto a landmine and died. It’s a dangerous job. But it is able to tell the world about the … Read more

Straight up fraud

[ad_1] When Startup Founders Get Too Greedy Starting a business is hard. Really hard. In fact, most new businesses don’t work out. For example, in India, more than 90 out of 100 new restaurants close down in less than two years. Even cool tech startups — the kind where people type on laptops in cafés … Read more

When a photo says everything

[ad_1] Some pictures tell powerful stories – and the world listens There’s a famous saying by a war photographer named Robert Capa: “If your pictures aren’t good enough, you’re not close enough.” He took photos in dangerous places, and sadly, he died after stepping on a landmine while working. But what he meant was this: … Read more

Straight up fraud

[ad_1] Investors dread greedy, crooked startup founders Another one bites the dust. The startup business is nine parts risk, maybe more. Anecdotally, over 90% of restaurants in India shut down within 18 months. ‘Real’ startups, the ones whose staff – in popular imagination – codes on tablets sitting in cafes, also have a 90% failure … Read more

Trading frugal cape for tech-filled batcave, Isro must be Batman!

[ad_1] When Aryabhata, India’s first satellite, lifted off into space on April 19, 1975, it marked the beginning of a quiet, determined ascent. Launched from a Soviet cosmodrome, it was a scientific experiment and a statement—India had entered the space age on its own terms: resourceful, restrained, and resolute with help from an ally. That … Read more